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Sumo Wonder

Sumo Wonder

The Brief

Welcome to Sumo Wonder, a Malaysian food innovation brand turning okara, commonly treated as soy production waste into nutritious, high-protein, and high-fibre everyday food. Recognising both its nutritional value and environmental impact when improperly discarded, Sumo Wonder set out to redefine okara as a sustainable food source, starting with their signature bread and continuously expanding into new products and market opportunities. As one of the first to introduce this concept in Malaysia, they are actively building awareness around sustainability, nutrition, and responsible consumption.

We revamped Sumo Wonder’s website to support their growing brand and expanding market presence. The new structure delivers a clearer and more compelling narrative of their concept, while the homepage features minimal and well-balanced animations to enhance storytelling without overwhelming the user experience. A key feature is the store locator, enabling customers to easily find product availability across Malaysia. The refreshed platform improves clarity, accessibility, and engagement—supporting their efforts to scale, collaborate, and reach wider audiences.
The Design